Fact Sheet

Who:

Projector People.com

Corporate Overview:

On the web since 1999, Projector People is the e-commerce division of AVI-SPL, and was the first e-commerce site in the AV industry. Projector People processed its first online sales order on its first day of operation, January 1st, 1999. The Projector People business model has since thrived, sustaining millions of dollars in annual revenue.

Projector People has a long-standing tradition of providing valuable information to consumers. From sharing valuable research to providing easy-to-read technical information and news on the latest trends, we are committed to empowering our customers to make educated choices.

Corporate Structure:

Privately held by founder. Financially self-sustaining and profitable since inception.

Products & Services:

Projector People offers the sale and repair of projectors and LCD and plasma flat panel displays, traditional audiovisual equipment and all related supplies and accessories. Projector People also provides an extensive series of online tutorials and information to consumers interested in display technology.

Key Personnel:

Martin Schaffel - Owner & Managing Chairman
Jennifer Blomberg - Senior Vice President of Sales
Kelly Bousman - Senior Vice President of Marketing Communications
Helen Anne Travis - Ecommerce Marketing Coordinator

Industries Served:
  • General Business
  • Government
  • Education
  • Consumer - Home Theater
  • Architecture
  • Healthcare
  • House of Worship
  • Military
Employees:

The people behind Projector People include highly-trained and professional AV sales representatives, knowledgeable and courteous customer support team, a customer-focused and tech-savvy web department, and a detail-driven order processing group. There is no other group of individuals on the planet that are more passionate about projectors and display technology.

Customers:

Projector People's customers come from a wide range of backgrounds. From small businesses, churches, and schools, to large Fortune 500 corporations and individuals who want a great big image in their home theater, Projector People customers are enthusiastic about our service, selection and prices. Read some of our customer comments »

Some of our most passionate customers are home theater enthusiasts. Their budgets may vary, but not their fervor for projectors. From small living rooms, to dedicated home theater spaces, these are perfect examples of Projector People. Visit the Home Theater Customer Showroom »

Video projectors are a dynamic display tool that helps bring people together for business collaboration or just for fun. AV technology that fosters community and collaboration is the center of our business. It is a joy to serve the wide variety of customers that we encounter on a daily basis.

Founder/Expertise:

Martin Schaffel, President and CEO of ProjectorPeople's parent company, AVI-SPL, founded the company in 1979 as Audio Visual Innovations. He began his career in management with a national retailer and later joined a large office products distributor. Mr. Schaffel's visionary leadership has allowed AVI and Projector People to grow into a successful business in the sale of audiovisual products to the corporate, education, military and government markets nationwide.

Education:
  • B.S. in Business Administration, University of Florida
  • B.S. in Public Administration, University of Florida
Partners:

Projector People aligns itself with industry-leading partners to offer the most comprehensive solutions to our customers:

  • Panasonic
  • Sanyo
  • Epson
  • InFocus
  • Sharp
  • Mitsubishi
  • BenQ
  • NEC
  • Hitachi
  • Vivitek
  • Optoma
  • Sony
Web Sites Operated:
Headquarters:

6301 Benjamin Road, Suite 101
Tampa, FL 33634
Tel: (813) 884-7168 / (800) 282-6733

Contacts:

Kelly Bousman
Senior Vice President of Marketing Communications
Tel. 813-884-7168 x2208

Helen Anne Travis
Ecommerce Marketing Coordinator
helenanne@projectorpeople.com

Awards & Distinctions:

Interactive Week Internet Top 500 -- #118

November 16, 1999

CNET Certified Store Program - Highest rating

Since 2003

Pricegrabber -- Highest customer rating

Since 2002

Most Progressive Partner

Proxima, 1999

Optoma Most Valuable Partner

1999, 2001, 2003

InFocus Platinum Dealer

Since 2000

Sanyo Elite Dealer

Since 2000

Mitsubishi Diamond Dealer

Since 2000